In internet marketing, the newly entered rage is Google My Business. Although it is relatively new, Google My Business offers great potential for ranking a business on SERP. Search engine optimization company will tell you how important it has become for businesses to start focusing on GMB.
But first, let’s understand what Google My Business is. It is simply your profile on Google with all your business details like address, working hour, location and services. Digital media marketing agencies suggest that every business should have their GMB profile.
• Give complete data and verify your location
When putting your business on Google, it is very essential to provide accurate data and verified information about your company. Make sure to recheck the information before submitting it. Even a small spelling error can come in the way to your Google ranking, thus, ensure that there is none.
• Use of good pictures
Images can speak lot more than words. For your GMB profile, use professionally taken pictures of your store and products. With highly optimized images, you can easily rank higher on SERP. Thus, use attractive and real images which can clearly show what the consumers should expect from you.
• Provide your consumers accurate information on opening hours
Unless you run hospital, your business surely would have an opening and closing time. When uploading your business information on Google My Business, consider providing accurate business opening and closing time. Opening hours greatly affect the buying decision of consumers, thus, be specific while mentioning it.
• Do citations for your local listing
To rank your business high on Google, make use of good citations. With good citations, it will become much easier for the business to built trust authority and gain reference links.
• Get positive reviews on Google My Business profile
When marketing over Google Local, getting a positive review from your consumers is very important. Once you have gathered enough users on your GMB profile, ask them to review your services or products. Go through each of the reviews and revert to them. In case you receive any complaint or negative feedback, try to resolve them. Doing so will build a positive image of you in front of your audience.
In Google, the website’s rank depends upon 3 factors. They are prominence, relevance, and proximity. When setting your GMB profile, make sure to include information in such a manner that this information becomes clear to your audience.