What are the things to consider when you list your business on Google local?

In internet marketing, the newly entered rage is Google My Business. Although it is relatively new, Google My Business offers great potential for ranking a business on SERP. Search engine optimization company will tell you how important it has become for businesses to start focusing on GMB.

But first, let’s understand what Google My Business is. It is simply your profile on Google with all your business details like address, working hour, location and services. Digital media marketing agencies suggest that every business should have their GMB profile.

•    Give complete data and verify your location

When putting your business on Google, it is very essential to provide accurate data and verified information about your company. Make sure to recheck the information before submitting it. Even a small spelling error can come in the way to your Google ranking, thus, ensure that there is none.

•    Use of good pictures

Images can speak lot more than words. For your GMB profile, use professionally taken pictures of your store and products. With highly optimized images, you can easily rank higher on SERP. Thus, use attractive and real images which can clearly show what the consumers should expect from you.

•    Provide your consumers accurate information on opening hours

Unless you run hospital, your business surely would have an opening and closing time. When uploading your business information on Google My Business, consider providing accurate business opening and closing time. Opening hours greatly affect the buying decision of consumers, thus, be specific while mentioning it.

•    Do citations for your local listing

To rank your business high on Google, make use of good citations. With good citations, it will become much easier for the business to built trust authority and gain reference links.

•    Get positive reviews on Google My Business profile

When marketing over Google Local, getting a positive review from your consumers is very important. Once you have gathered enough users on your GMB profile, ask them to review your services or products. Go through each of the reviews and revert to them.  In case you receive any complaint or negative feedback, try to resolve them. Doing so will build a positive image of you in front of your audience.

In Google, the website’s rank depends upon 3 factors. They are prominence, relevance, and proximity. When setting your GMB profile, make sure to include information in such a manner that this information becomes clear to your audience.…

Effects that Server Virtualization Can Have on Data Center Infrastructure

With more and more businesses turning toward virtualization and cloud migration, it is evident that virtualization is enabling businesses to scale their servers make them more flexible. IT leaders and innovators at IT consulting company are taking strides in improving this technology. But besides businesses, Virtualization probably has left an impact on data centers and its physical infrastructure and how data center project management works.

Here is how exactly virtualization is affecting the infrastructure of a data center.

  • The rise of high density
    As per IT professionals from top IT consultant companies, virtualization’s most significant benefit is higher CPU utilization rate. It enables data centers to attain server consolidation ratios higher than 20:1. Besides these, it can be grouped to form localized high-density areas.
  • Reduced IT load effecting PUE
    Although high-density servers draw more power than simple servers, consolidation leaves only a few of them. This, in turn, results in a lower electricity bill. But consolidation of servers and storage can worsen the power utilization efficiency of the data center.

Data center deploy fixed losses approach to cooling. No matter how much power IT load is consuming, the power used for the assets and cooling remains constant. Though by consolidating server hardware through virtualization the IT load would decrease it will also reduce PUE.

  • Dynamic IT loads
    The most significant advantage of virtualization is the ability to move the load from one server to another. The automation of the technology has further increased the speed and ease to transfer data from one server to another. But if the movement of the data is not carefully monitored and managed, it can result in the decreased fault-tolerance ability of the software.
  • Lowered redundancy requirements
    Server virtualization reduces the need for redundancy. Besides the ability to move loads from one server to another, a well-monitored virtual server also offers an increased level of software fault tolerance. Whenever there is a problem or threat, data, virtual machines, and storage assets can be moved to a safe location instantly and automatically.

The level of fault tolerance provided by the technology reduces the need to keep redundant power and cooling systems. For instance, in a highly virtualized data center, the failure of an individual UPS will not result in disruption of business operation, nor it would require a backup.

  • Handling Deduplication
    No doubt deduplication of data is effective in reducing bandwidth and storage needs and eliminates the need to keep redundant data; it is CPU-intensive and slows down the performance. There are different methods to deduplicate the data which depends on the applications used by the data center.
  • Managing Enterprise Storage
    Data storage is constituted by RAID arrays, volumes, and hardware that are mapped by Virtualization machines. Since virtual data storage structures are complex, the data stored in the server must map to its infrastructure. In the data center, workloads continuously move from one server to another; thus it is essential to track the relationship between the storage and the server to ensure that the data are available on VMs.

Why Cybersecurity Is More Important Than Ever

There is no denying the fact that technology has taken over every sphere of our life. The increasing advancement in the field of technology is leaving its impact on almost everything. It won’t be incorrect to say that technology is driving us to the future. The amount of influence technology has over us; it is inevitable to say that there is a need for robust cybersecurity management. Since every business’s growth relies on technology and the internet, they become prone to cyber threats and security breaches. IT consultant company around the U.S emphasize the significance of cybersecurity and companies need to implement a firmer cyber safety policy at their workplace.

The omnipresent internet has everyone in its grip. Whether we know it not, our lives are some level influenced by the internet. It, in return, has brought our privacy at stake. Malicious actors and hackers use technologies to invade our privacy and harm us financially and morally. And businesses are not immune to the consequence of data and privacy breach by hackers. With the technology integrating with businesses and its processing, it has made it more susceptible to harms hackers, and cybercriminals bring. It is imperative for firms providing IT consulting services to formulate IT strategy and technology that can provide complete protection of data.

Even though the importance of cybersecurity is obvious, most businesses, especially small and mid-sized ones find it hard to incorporate in their policy. But since a business, however small or big can’t do without the internet, there is an increased need for a solution to data loss or hacks.
But thanks to the internet and technology, businesses can defend themselves. Securing transactions from deadly hacks and cyber attacks doesn’t need intensive IT knowledge or expertise. Instead, by putting a cybersecurity policy in place and inculcating a work environment where ever one follows security rules, businesses can save themselves from significant data loss.

The ultimate defense:
There are a number of defense strategies that can help if employed can help business prevent the upheaval of the company. All IT professional would agree on the age-old advice of keeping a strong password policy. But even though the practice of maintaining a strong password is beneficial in keeping away the hackers from a business network, it is not widely used.

Hackers and cybercriminals use cunning ways to gain access to the sensitive data of businesses. Besides using malicious ransomware and viruses, hackers use the tactic of social exploits to obtain access to information they desire. To put it into simple words, it is a process in which hackers make phony calls to people and lie about themselves to get the information they require. The only way to counter these hacks is keeping open eyes and sharp ears.

Keeping strong passwords can defend businesses and individuals from brute attacks and breach. Since it is hard for hackers to break into business accounts without the password, having a strong password can prevent hackers from making the hacking attempt.…